What is an “Honest Review”?

I wanted to take a moment to address a couple things I’ve received messages and comments about over the past couple of days regarding my video of the Cricut Joy and some other statements made in social media regarding reviews.

1. I’m not sure why perception is that if you give a positive review of something you were “paid to say it” and if you give a negative review you are “being honest”. Anyone that has followed me for the past five years or so knows that I give pretty fair and honest reviews. Just because I choose not to look for negative things to say doesn’t mean I’m not being honest. My “First Impression” video of the Cricut Joy is what I see good in the machine and what it can be used for. I simply haven’t had a chance to really use it and put it through hundreds of cuts to form an opinion of anything negative and neither has anyone else outside of Cricut’s company, IMO. If you have not cut a few dozen or a few hundred times with a lot of different materials, a review isn’t “honest”, it’s an opinion.

2. It’s being said that “if Cricut gave you the machine they control what you can say” — 100% false and not true. Cricut has a product expert program and their jobs are to promote the products, plain and simple. However, I *am not* part of that program. When I was at the Cricut offices a couple weeks ago for business meetings I was given one to bring home. There was ABSOLUTELY no request for a review and ABSOLUTELY no expectation set from Cricut on what I should or should not say. For someone to say that because I was given the machine that I was also told what to say is 100% false. I have received two things from Cricut at no charge to review in FIVE YEARS and there was not a single expectation set for the review content in either case (the first was the original EasyPress). I choose to not be a Negative Nancy–let’s face it, I could say a lot of negative things about a lot of products companies and I choose not to.

3. As I mention in the video, there is an audience for machines just like video content. If you don’t like the content, don’t watch. If you don’t like the machine, don’t buy it. My first impression is that its a great little machine. As far as price, most Cricut products come down in a price a little in a short period of time and I have always said that for what these personal die-cutting machines can do I’m surprised they don’t cost $1000 or more. Expectations that a small machine should cost a fraction of the price don’t consider what goes into producing quality equipment.

As time passes and I have time to use the machine and play with it I will give my opinion including any negatives I might notice. Until then, anyone who hears these types of statements can feel free to share my sentiments.

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